Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.
Warren Berger is an American journalist and host of the website "A More Beautiful Question," which is the title of his latest book, published by Bloomsbury in March 2014. Berger has written five other books (two as co-author) and numerous articles, primarily on innovation, design, mass media, and popular culture.
Berger pursued his interest in creativity in advertising by writing many articles for Ad Age’s Creativity, Communication Arts, Graphis, and Metropolis. In the mid-1990s, he formed an association with The One Club for Art & Copy, helping them launch the bimonthly publication ONE, about creativity in advertising, and then in 2007 launching the quarterly ONE: DESIGN. In 2001, he wrote the book Advertising Today, published by Phaidon Press. The book was included on Barnes & Noble’s best books of the year list, and was later included in a list of the “50 all time best books about media” compiled by The Independent of London.
Berger’s current project, A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas, (Bloomsbury), is an examination of the ways deep questioning can lead to innovation and change, and how we can get better at doing it in both business and daily life.